Privacy Policy

1. Information We May Collect

Depending on the service requested, we may collect information necessary to process and manage your bicycle rental, including:

• Full name
• Mobile/WhatsApp number
• Email address
• Passport or Emirates ID details for customer verification where required
• Date of birth or age information where relevant to the rental
• Rental date and time
• Bicycle type and size
• Delivery or collection location
• Payment and transaction information
• Information relating to the rented bicycle or equipment
• Communications between you and First Ride Bicycles Rental
• Any other information voluntarily provided by you for the purpose of receiving our services

We aim to collect only information that is reasonably necessary for the relevant business purpose.

2. Identity Verification

For security, fraud prevention, customer verification, bicycle rental management and compliance purposes, First Ride Bicycles Rental may request valid identification documents such as a passport or Emirates ID before or during a rental.

Where identification is requested, the information will be handled only for legitimate business purposes and will not be publicly displayed or sold.

Customers should not send identification documents through unsecured or unofficial channels unless specifically requested by an authorised representative of First Ride Bicycles Rental.

3. How We Use Your Information

We may use customer information to:

• Process bicycle rental bookings
• Confirm customer identity
• Communicate regarding bookings and rentals
• Arrange bicycle delivery and collection
• Process payments and refunds
• Manage deposits, rental periods and equipment returns
• Prevent fraud, misuse, theft or unauthorised rental activity
• Respond to customer enquiries and complaints
• Provide customer support
• Maintain business and transaction records
• Improve our website and services
• Meet applicable legal, regulatory or lawful requirements

We do not sell customer personal information as a business practice.

4. Payment Information

Where payments are processed through third-party payment providers, payment information may be processed directly by the relevant payment service provider.

First Ride Bicycles Rental does not intentionally retain complete payment-card details unless required and lawfully permitted for a specific business purpose.

Customers should review the privacy policy of the relevant payment provider for information about how payment data is processed.

5. WhatsApp and Communications

Customers may contact us through WhatsApp, telephone, email or other communication channels.

Information provided through these channels may be used to:

• Respond to enquiries
• Confirm bookings
• Arrange delivery or collection
• Provide customer support
• Maintain records relating to a rental transaction

Communication platforms such as WhatsApp may have their own privacy policies and terms. Customers should review the relevant third-party platform policies where applicable.

6. Sharing of Personal Information

We do not sell, rent or trade customer personal information.

We may disclose information where reasonably necessary to:

• Payment service providers
• Technology or website service providers
• Delivery or logistics providers involved in fulfilling a booking
• Professional advisers or service providers acting on our behalf
• Government authorities or law-enforcement agencies where legally required
• Protect the rights, property, safety or security of First Ride Bicycles Rental, our customers or other persons

Where third parties process information on our behalf, we expect them to handle such information appropriately and only for legitimate purposes.

7. Company Documents and Owner Information

First Ride Bicycles Rental may provide customers with appropriate and legally permissible company/business information, including relevant business or trade licence information where appropriate.

However, customers are not entitled to demand or receive private personal information, personal identification documents, residential information, personal contact details, banking information, passwords, internal company records, employee information, confidential contracts, or other private/internal documents belonging to the company, its owner, directors, employees or representatives.

Any disclosure of company information will be at the company’s discretion and subject to applicable UAE laws, confidentiality obligations and legitimate business requirements.

8. Protection of Personal Information

We take reasonable administrative, technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. Customers acknowledge that information transmitted electronically carries some inherent security risks.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• Completing and managing rentals
• Customer service
• Accounting and financial records
• Dispute resolution
• Fraud prevention
• Legal and regulatory obligations
• Protecting the company’s legitimate interests

When personal information is no longer reasonably required, we may securely delete, anonymise or otherwise dispose of it, subject to applicable legal or regulatory retention requirements.

10. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve website functionality, understand visitor behaviour, measure website performance and improve our services.

Some website functions may not operate correctly if certain cookies are disabled.

Third-party services used on our website may also use cookies or similar technologies according to their own policies.

11. Third-Party Websites

Our website may contain links to third-party websites, booking platforms, payment services, maps, social-media platforms or other external services.

First Ride Bicycles Rental is not responsible for the privacy practices, security or content of third-party websites.

Customers are encouraged to review the privacy policies of third-party websites before providing personal information.

12. Customer Privacy Rights

Subject to applicable UAE laws and any applicable legal limitations, customers may contact us regarding their personal information and may request information about how their data is being handled.

Where appropriate and legally permitted, customers may request correction or deletion of inaccurate or unnecessary personal information.

Requests may be subject to reasonable verification to protect the customer’s identity and prevent unauthorised access to personal information.

13. Children’s Information

Our services may include bicycle rentals for children. Where a rental involves a child, the parent or legal guardian may be required to provide the information necessary to complete the rental.

We do not knowingly use children’s personal information for unrelated purposes.

14. Marketing Communications

Where permitted and appropriate, we may contact customers regarding our services, promotions, offers or updates.

Customers may request that we stop sending non-essential marketing communications.

Transactional and service-related communications, such as booking confirmations or important rental information, may still be sent when necessary.

15. Changes to This Privacy Policy

First Ride Bicycles Rental may update this Privacy Policy from time to time to reflect changes in our services, business practices, technology or applicable legal requirements.

The updated version will be published on this page with an updated effective date.

Customers are encouraged to review this page periodically.

16. Applicable Law

This Privacy Policy is intended to operate in accordance with applicable laws and regulations of the United Arab Emirates.

Where applicable, the processing and protection of personal data will be handled in accordance with the relevant UAE personal-data protection requirements.

17. Contact Us

If you have questions, concerns or requests relating to this Privacy Policy or your personal information, please contact us:

We will make reasonable efforts to respond to legitimate privacy-related enquiries.